Posts by Jay Bower

We did it! Tips, da Vinci Coding and Your Award

Friends and colleagues, Well, it’s done.  Victory achieved.  Holy grail found and filled to the brim. Cigars distributed.  Management nirvana.  We’ve automated creativity!  Using a complex algorithm designed by a Rastafarian paleo-anthropologist, a warehouse of neurally-networked servers located in Cloud, Montana and a user interface designed by Fisher-Price, we have cracked the code and dismissed…

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Shock and Awww, Tips, Work and a Holiday Wish…

Friends and colleagues, I did it again.  I rendered an entire room of people speechless.  Was it my boyish good looks, you ask?  No, not that. One of my daughters once described me as a “turd with hair.”  So was it my melodic singing voice?  Nope, most people would pay me not to croon.  The…

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You Want to Beat Me Like…Tips, News and You Know What You Did

Friends and colleagues, I reckon if you had the chance you’d beat me like a rented mule’s red-haired step-mule. Why?  Because like me, you’re either a marketer or you’re directly involved in marketing and selling and you and I, more than other humans, are increasingly resistant to, yes, wait for it, marketing and selling.  When…

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I’m a _ _ _ _, Tips, News and Giving Back

Friends and colleagues, Sometimes you have to be a jerk.  You have to be the one who not only tells the emperor he’s nude, but that he really needs to get to the gym.   In our world it means we need to go back to the drawing board when a client tells us what we…

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Shower of Babel, Tips, News and That Cool Hat I Owe You

Friends and colleagues, A business development manager recently emailed me about “a new kind of DMP operating entirely in the Cloud.”  This was curious to me since I know the company’s founders and they are in fact running a fledgling software company out of a seedy SoHo walk-up.  The only thing cloudy there is the…

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Hairlessness, Tips and N__e Photos

Friends and colleagues, I recently shaved my eyebrows off.  I also cut arrow-shaped patterns into my hair.  Google told me to do it.  Now I am sleek and easy to find in a crowd. As you’ve likely guessed, this ridiculous prevarication is in service to a message.  Marketers are being forced to become shorter, leaner,…

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Robot Takeover, Tips, News and a Warning

Friends and colleagues, It happened, people, twice. I was actually asked if a marketing automation system did, you know, the marketing. Did “it” plan campaigns, develop creative, deploy said words, pictures and video and work with “the Google” to make it all visible to folks looking for it?  Given the hyper-aggressive way these systems are…

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