Posts by Jay Bower

Shock and Awww, Tips, Work and a Holiday Wish…

Friends and colleagues, I did it again.  I rendered an entire room of people speechless.  Was it my boyish good looks, you ask?  No, not that. One of my daughters once described me as a “turd with hair.”  So was it my melodic singing voice?  Nope, most people would pay me not to croon.  The…

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You Want to Beat Me Like…Tips, News and You Know What You Did

Friends and colleagues, I reckon if you had the chance you’d beat me like a rented mule’s red-haired step-mule. Why?  Because like me, you’re either a marketer or you’re directly involved in marketing and selling and you and I, more than other humans, are increasingly resistant to, yes, wait for it, marketing and selling.  When…

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You are Wonderful and In Danger; Tips and Topics, News and the “F” word

Friends and colleagues,You are uncommonly good people.  I’d bet you donate anonymously, practice random acts of kindness and share your wisdom with troubled youth.  You are fit, well-read and breezily funny.  But there are storm clouds on the horizon.  Unforeseen complications are arising. Life, as you know it, could change for the worse if you…

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I’m a _ _ _ _, Tips, News and Giving Back

Friends and colleagues,Sometimes you have to be a jerk.  You have to be the one who not only tells the emperor he’s nude, but that he really needs to get to the gym.   In our world it means we need to go back to the drawing board when a client tells us what we don’t…

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Shower of Babel, Tips, News and That Cool Hat I Owe You

Friends and colleagues, A business development manager recently emailed me about “a new kind of DMP operating entirely in the Cloud.”  This was curious to me since I know the company’s founders and they are in fact running a fledgling software company out of a seedy SoHo walk-up.  The only thing cloudy there is the…

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Hairlessness, Tips and N__e Photos

Friends and colleagues, I recently shaved my eyebrows off.  I also cut arrow-shaped patterns into my hair.  Google told me to do it.  Now I am sleek and easy to find in a crowd. As you’ve likely guessed, this ridiculous prevarication is in service to a message.  Marketers are being forced to become shorter, leaner,…

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Robot Takeover, Tips, News and a Warning

Friends and colleagues, It happened, people, twice. I was actually asked if a marketing automation system did, you know, the marketing. Did “it” plan campaigns, develop creative, deploy said words, pictures and video and work with “the Google” to make it all visible to folks looking for it?  Given the hyper-aggressive way these systems are…

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N_ked Truths, Six Tips and News

Friends and colleagues, With over 200 menu items, the average time to order at a Cheesecake Factory is almost 2.5x that of other upscale casual restaurants.  Why?  The paradox of choice.  When faced with too many options, many of them good, we often slow down, analyze trade-offs, overanalyze and eventually make a decision we second-guess.  …

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Why you’re so lucky, Tips, Mini-Case Study and News

Friends and colleagues, You are among the luckiest people I know. You are marketers. You are artists, statisticians, technologists, anthropologists, therapists (if you work with “creative” people…) and more. But you may also feel like hunted prey. The advent of “native” ads, programmatic ad buying, real-time KPIs and pernicious procurement professionals (yes, I just wrote…

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