We did it! Tips, da Vinci Coding and Your Award

April 26, 2017

Friends and colleagues, Well, it’s done.  Victory achieved.  Holy grail found and filled to the brim. Cigars distributed.  Management nirvana.  We’ve automated creativity!  Using a complex algorithm designed by a Rastafarian paleo-anthropologist, a warehouse of neurally-networked servers located in Cloud, Montana and a user interface designed by Fisher-Price, we have cracked the code and dismissed…

Grandmother’s Fangs, Tone Depth-ness, Tips, News and Well, You Know…

February 8, 2017

Friends and colleagues, My 5’ 2” grandmother was whip smart, wickedly funny and legendarily profane.  She cursed like a sailor who’d sat on a bed of barnacles.  My three brothers and I adored her.  She was a chemistry professor with a sharp tongue and even sharper teeth whose second marriage was to Woodrow, a mathematics…

Shock and Awww, Tips, Work and a Holiday Wish…

December 15, 2016

Friends and colleagues, I did it again.  I rendered an entire room of people speechless.  Was it my boyish good looks, you ask?  No, not that. One of my daughters once described me as a “turd with hair.”  So was it my melodic singing voice?  Nope, most people would pay me not to croon.  The…

Failure is good! Tips, Work and an Election Prediction

September 16, 2016

Friends and Colleagues, We have failed.  A lot. More than you.  A lot more.  Sometimes comically, but luckily, not tragically.  You’re welcome. “Hey, Bower,” you ask, “why should I be grateful to a cad like you and your gaggle of so-called archers?”  The reason, folks, is that we learned in our wild, woolly, early years…

You Want to Beat Me Like…Tips, News and You Know What You Did

July 14, 2016

Friends and colleagues, I reckon if you had the chance you’d beat me like a rented mule’s red-haired step-mule. Why?  Because like me, you’re either a marketer or you’re directly involved in marketing and selling and you and I, more than other humans, are increasingly resistant to, yes, wait for it, marketing and selling.  When…

You are Wonderful and In Danger; Tips and Topics, News and the “F” word

March 23, 2016

Friends and colleagues, You are uncommonly good people.  I’d bet you donate anonymously, practice random acts of kindness and share your wisdom with troubled youth.  You are fit, well-read and breezily funny.  But there are storm clouds on the horizon.  Unforeseen complications are arising. Life, as you know it, could change for the worse if…

I’m a _ _ _ _, Tips, News and Giving Back

January 7, 2016

Friends and colleagues, Sometimes you have to be a jerk.  You have to be the one who not only tells the emperor he’s nude, but that he really needs to get to the gym.   In our world it means we need to go back to the drawing board when a client tells us what we…

Shower of Babel, Tips, News and That Cool Hat I Owe You

October 7, 2015

Friends and colleagues, A business development manager recently emailed me about “a new kind of DMP operating entirely in the Cloud.”  This was curious to me since I know the company’s founders and they are in fact running a fledgling software company out of a seedy SoHo walk-up.  The only thing cloudy there is the…

Hairlessness, Tips and N__e Photos

June 28, 2015

Friends and colleagues, I recently shaved my eyebrows off.  I also cut arrow-shaped patterns into my hair.  Google told me to do it.  Now I am sleek and easy to find in a crowd. As you’ve likely guessed, this ridiculous prevarication is in service to a message.  Marketers are being forced to become shorter, leaner,…

Robot Takeover, Tips, News and a Warning

February 10, 2015

Friends and colleagues, It happened, people, twice. I was actually asked if a marketing automation system did, you know, the marketing. Did “it” plan campaigns, develop creative, deploy said words, pictures and video and work with “the Google” to make it all visible to folks looking for it?  Given the hyper-aggressive way these systems are…