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Choosing Outside Marketing Resources: The Client’s Toughest Decision

By Jay Bower, President, Crossbow Group Are you on the client side? It’s not easy being in your shoes these days. The three-martini lunch went decades ago. Marketing departments have been chopped in half or worse. Budgets have been cut with a meat clea…

Crossbow Group Extends Its Global Reach, Joins Largest Network of Independent Agencies

Westport, CT – October 6, 2014 -The membership of the InterDirect Network, a 29-firm group of agencies covering over 35 countries in North and South America, Europe and Asia, has asked Crossbow Group to join the network as its second U.S.-based represe…

ScienceBased Health, Leading Provider of Dry Eye Formulations Selects Crossbow Group

Westport, CT – October 13, 2014 -Science-Based Health develops and markets evidence-based nutraceuticals for eye health has chosen Crossbow Group to develop and implement new branding and acquisition campaigns.  The objective of the effort is to measur…

Milestone, Global Leader in Sample Prep for Laboratories, Taps Crossbow Group

Westport, CT – April 8, 2014 – Milestone Inc., whose North American headquarters are in Shelton, CT, has selected Crossbow Group to develop and implement a strategic branding and communications plan.  The objective of the integrated plan is to measurab…

Crossbow Group Again Named a 2013 Top Agency by B-to-B Magazine

Westport, CT – March, 2014 – Jay Bower, president and CEO of Crossbow Group, today announced that the firm was named one of the top agencies in BtoB Magazine’s 2013 Special Report. Crossbow Group was named for the sixth year in a row because of its yea…

Clean Harbors, Leading Provider of Environmental, Energy and Industrial services Taps Crossbow Group

Westport, CT – October 4, 2011 – Clean Harbors, which was first on the Boston Globe’s Globe 100 list of the state’s best-performing public companies (Mr. Clean – Boston.com), has selected Crossbow Group to develop and implement a strategic communicatio…

FYI Direct Taps Crossbow Group for Digital Acquisition Campaign for FreeScore.com

Westport, CT – July 14, 2011 – FYI Direct, Inc. has selected Crossbow Group to develop and implement online customer acquisition campaigns for FreeScore.com. FreeScore.com is the leading online consumer credit service, providing consumers with affordab…

Crossbow Group Again Named a 2011 Top Agency by B-to-B Magazine: fifth consecutive appearance

Westport, CT – March, 2011 – Jay Bower, president and CEO of Crossbow Group, today announced that the firm was named one of the top agencies in BtoB Magazine’s 2011 Special Report. Crossbow Group was named for the fifth year in a row because of its yea…

Westport Weston Family Y Selects Crossbow Group for Capital Campaign Planning and Communications

Westport, CT – January 26, 2011 – The Westport Weston Family Y has selected Crossbow Group to develop and implement the communications plan for its capital campaign to raise funds for a new Family Y facility at Mahackeno. The firm will also support the…

Innovative Healthcare Technology Service Provider Connance Selects Crossbow Group for Updated Digital Presence

Westport, CT – October 6, 2010 – Waltham, MA based Connance tapped Crossbow Group in May to develop a new web presence and complementary sales collateral in support of its web-based solutions that help hospitals transform self-pay performance. The new…

Innovative Juvenile Product Firm Sassy® Selects Crossbow Group for New Product Launches

Westport, CT – July 14, 2010 – Sassy, Inc., a subsidiary of Kid Brands Inc. that markets and distributes infant developmental toy, bath and feeding products, has chosen Crossbow Group to develop and implement new product introduction strategies that le…

Crossbow Group Again Named a 2010 Top Agency by B-to-B Magazine

Westport, CT – April, 2010 – Jay Bower, president and CEO of Crossbow Group, today announced that the firm was again named one of the top agencies in BtoB Magazine’s 2010 Special Report. Crossbow Group was named because of its double-digit growth rate…

Innovative Clean Technology Leader Converted Organics Selects Crossbow Group

Westport, CT – January 15, 2010 – Boston-MA based Converted Organics Inc. (NASDAQ: COIN), which manufactures and distributes organic fertilizer for consumer and commercial markets, has selected Crossbow Group to develop high impact advertising and mark…

Crossbow Celebrates 10th and 25th Anniversaries

Westport, CT – October, 2009 – We are celebrating our 10th and 25th anniversaries. It’s been 10 action-packed years since Mary and I acquired the firm from Bill, one of our mentors and a former Proctor & Gamble brand manager who started this place…

Bower offers insights in new article on converting web traffic

Read the article here: http://tinyurl.com/nwg5vw

Crossbow Group C.E.O. offers web site redesign tips in Entrepreneur Magazine article

Read the article here: http://tinyurl.com/l383gb

Crossbow Group Again Named One of BtoB Magazine’s Top Agencies

Westport, CT – May, 2009 – Jay Bower, president and CEO of Crossbow Group, today announced that the firm was again named one of the top agencies in BtoB Magazine’s 2009 Special Report. Crossbow Group was named because of its double-digit growth rate an…