BusinessWeek Extends Relationship with Crossbow Group
Westport, CT – Crossbow Group LLC today announces that it has been
retained by BusinessWeek to build on project-based efforts to rapidly
accelerate growth in the subscription base for its digital edition.
Crossbow will continue to develop, execute and measure the effectiveness
of electronic acquisition, retention and reactivation campaigns.
About BusinessWeek
BusinessWeek is the country’s #1 weekly business magazine. The digital
edition has the same editorial content, and the same design as the print edition
of BusinessWeek magazine.
BusinessWeek Digital Edition offers a paper-like reading experience, but with
many advantages including automatic delivery of every issue directly to your
computer via the Internet as soon as it hits the newsstand, often before you
would receive it through the regular mail.
For more information about the magazine, go to www.businessweekdigital.com
or call Kenneth Eng, Director of New Product Marketing at 212-512-3662.
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