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Leading Education Publisher Weekly Reader
Selects Crossbow Group as Advertising Agency
Westport, CT – Weekly Reader Corporation, one of the classic brands
in the education market and the 102-year old publisher of well-known classroom
publications and supplementary materials, has selected Crossbow Group as its
advertising agency. The firm prevailed after an extensive account review. Crossbow
Group will handle creative assignments for direct marketing, advertising, web
and trade show marketing as well as other new business development efforts.
"We are delighted with our new relationship with Crossbow," said
Neal Goff, executive vice president of Marketing at Weekly Reader. "We
were impressed not only by the agency’s experience in this market segment
but also by the freshness and creativity it brings to all its work."
"It is a privilege to work on a brand that four generations of my family
have used and are using, including my 1st and 3rd grade daughters," said
Jay Bower, President of Crossbow Group. "We’ll be working hard to
build on the vision and momentum that Emily Swenson (Weekly Reader’s president)
and Neal Goff have established."
About Weekly Reader Corporation
Weekly Reader Corporation is a leader in educational publishing. Created in
1902, Weekly Reader magazines reinforce curriculum, help teachers meet standards,
and engage students. All sixteen magazines have won awards for excellence in
educational journalism. Weekly Reader currently serves approximately nine million
students and 300,000 teachers nationwide.
Weekly Reader Corporation is part of WRC Media Inc., a leading publishing and
media company that creates and distributes innovative supplementary education
materials for the school, library, and home markets. In addition to Weekly Reader
Corporation, WRC Media's operating companies include AGS Publishing, CompassLearning™,
World Almanac Education Group, Inc., and WRC Consumer and Custom Publishing
Group, which together market some of the best-known brands in educational publishing.
Contact information:
Mia Toschi
Editor & Spokesperson
203-705-3481
mtoschi@weeklyreader.com
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