October 2004

BusinessWeek Taps Crossbow Group for Digital Acquisition Assignment

Westport, CT – Crossbow Group LLC today announces it has been chosen by BusinessWeek to accelerate growth in the subscription base for its digital edition. Crossbow will develop, execute and measure the effectiveness of electronic acquisition solutions.

About BusinessWeek
BusinessWeek is the country’s #1 weekly business magazine. The digital edition has the same editorial content, and the same design as the print edition of BusinessWeek magazine.

BusinessWeek Digital Edition offers a paper-like reading experience, but with many advantages including automatic delivery of every issue directly to your computer via the Internet as soon as it hits the newsstand, often before you would receive it through the regular mail.

For more information about the magazine, go to www.businessweekdigital.com or call Kenneth Eng, Director of New Product Marketing at 212-512-3662

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