Crossbow Group
Upgrades Data-based Marketing Capabilities Through Alliance with Kintera
Westport, CT – The emergence of new and sophisticated data sources has created opportunities for more customized, more relevant dialogue with prospects and customers. To capitalize on these opportunities Crossbow Group has established an alliance with Kintera, Inc. the leading provider of software as a service to the nonprofit industry. Crossbow will be working specifically with the company’s major gifts division to uncover hidden wealth in clients’ customer and prospect databases.
Kintera offers the Prospect Relationship Management (PRM) suite of web-based products to help nonprofit organizations act quickly to find the best prospects, manage relationships with them, and dramatically increase major, planned and annual giving.
“We look forward to working with Crossbow as they provide strategic marketing services to leading nonprofit organizations,” said David Lawson, senior vice president of Kintera PRM.
Crossbow will use these tools to develop, execute and measure the effectiveness of highly customized communication streams to both nonprofit and for profit universes.
“These new tools and capabilities will allow us to more rapidly and measurably impact our client’s efforts to build profitable relationships with the audiences they target, “said Jay Bower. “We’re pleased to be working with David and his team at Kintera.”
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