Christopher Reeve Paralysis Foundation Chooses Crossbow Group in Multi-agency
Review
Crossbow Group, a 19 year-old, Westport, CT-based integrated marketing
services firm announced today that it has been selected as the
agency of record for the Christopher Reeve Paralysis Foundation.
The scope of work includes branding, positioning, fundraising strategy
and execution of direct response campaigns.
"We chose Crossbow Group because we really thought they could
make a difference quickly," said Mitch Stoller, President and CEO
of the Foundation. "We were also impressed with their unique combination
of creative excellence and analytical ability."
The Christopher Reeve Paralysis Foundation (CRPF) is committed
to funding research that develops treatments and cures for paralysis
caused by spinal cord injury and other central nervous system disorders.
The Springfield, NJ-based foundation also vigorously works to improve
the quality of life for people living with disabilities through
its grants program, paralysis resource center and advocacy efforts.
In just a few years' time, CRPF has given $30 million in research
grants to the world's best neuroscientists and $2.5 million in
grants to organizations that help people with disabilities live
more independently and in a manner that is dictated by their abilities,
not their disability.
Crossbow Group specializes in the development and execution of
high impact creative strategies and tactics that measurably increase
the efficiency of customer acquisition and retention efforts. Clients
have included Intuit, Staples, Scholastic, Outward Bound and many
other direct-focused organizations.
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