April 2006

Crossbow Group Creative Beats 4-Year Old Control
"Top 10" creative is Tauck World Discovery's new mail control

Westport, CT – Jay Bower, president and CEO of Crossbow Group, today announced that the firm was notified last week that its direct mail test creative had generated significantly better results than the company’s 4 year old piece and starting this fall would become Tauck’s control for its multi-million piece direct mail campaigns.

“We’ve unseated many established controls for clients, but none as long lasting as Tauck’s.  We are proud of this achievement and extremely pleased for our client who should realize substantial financial improvement using this new piece,” said Bower. “The creative we designed not only improved response but increased bookings by double digits”.    

About  Tauck World Discovery
With over 50 awards and honors, Tauck is the global leader in upscale, escorted land, cruise, riverboat and family journeys. Since 1925 the Norwalk, CT-based company has committed themselves to exceeding their guests' expectations, offering 130 unique, engaging travel experiences on all seven continents.

For more information about the company, go to www.tauck.com or contact Director of Direct and Interactive Marketing Cheryl Demichael at (203)899-6500.

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