June 2007

Crossbow Group's Bower Presented Intuit Case Study
at the DM Days NY Conference on June 20

Westport, CT - Jay Bower, president and CEO of Crossbow Group, moderated a
case study presentation at the annual DM Days New York Conference and Expo
at Jacob Javits Convention Center on Wednesday, June 20th. The case study,
"How Intuit Used Multichannel Marketing to Turn QuickBooks into a 'Purpose
Brand'", was presented with Intuit Direct Marketing Manager Wendy Greenberg.
The event was sponsored and run by the Direct Marketing Association.

"We've been working closely with Wendy and her team at Intuit for years,"
said Bower. "I enjoyed sharing some of our experiences and learning from
the QuickBooks crossbrand catalog and marketing effort".

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