August,2007

Leading Online Security Solution Provider BitDefender® Taps Crossbow Group for Integrated Global Campaign

Westport, CT - August 23, 2007 - Industry leader BitDefender has selected Crossbow Group to build an integrated awareness campaign to compellingly communicate the newly defined brand identity and promise to consumers around the globe.  The campaign will include print and interactive components and will be localized for individual countries.

The company is moving from a regional to a global marketing structure and will be rolling out new integrated ad campaigns that target consumers, SMBs, enterprises and IT channel resellers through both offline and online channels.

"We chose Crossbow Group because of their broad and deep experience marketing technology solutions to consumers and businesses,” said Beau Roberts, BitDefender’s Mountain View, CA-based Global Marketing Director.  “Crossbow delivers creative integrated solutions to our strategic challenges that drive real results.  They get it".

The relationship builds on Crossbow Group's strong heritage in technology marketing. "Beau and his team at BitDefender are making significant progress in an extremely competitive, high growth market", said Crossbow's president, Jay Bower. "They're highly experienced, aggressive marketers.  We're looking forward to working with them to introduce the brand to new markets."

About BitDefender

BitDefender is a leading global provider of security solutions that satisfy the protection requirements of today's computing environment. The company offers one of the industry's fastest and most effective lines of security software, setting new standards for threat prevention, timely detection and mitigation.

BitDefender delivers products and services to over 41 million home and corporate users in more than 180 countries. BitDefender has offices in the United States, the United Kingdom, Germany, Spain and Romania. For more information about the company, go to www.bitdefender.com or contact Beau Roberts, Global Marketing Director at (800)388-8062 or broberts@bitdefender.com.

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