Crossbow Group Selected By The Motley Fool For Debut Catalog Campaign
Westport, CT - September 13, 2007 - Crossbow Group has been chosen by The Motley Fool to develop its first consumer catalog marketing campaign. Focused primarily on current customers, the campaign will educate, amuse and enrich Motley Fool Stock Advisor, Motley Fool Hidden Gems and Motley Fool Global Gains newsletter subscribers (among others) who may benefit from other “Fool” newsletters and special reports.
The company is moving from a regional to a global marketing structure and will be rolling out new integrated ad campaigns that target consumers, SMBs, enterprises and IT channel resellers through both offline and online channels.
"We chose Crossbow Group because of their direct marketing expertise and experience in the financial services industry," said Rebecca Vestal, The Motley Fool's manager of direct response marketing. "Crossbow Group came highly recommended by existing clients who have seen the positive results for themselves."
The relationship bolsters Crossbow Group's client roster in the financial services segments. "The Motley Fool's advisors, led by founders David and Tom Gardner, are among the world's most followed stock market experts", said Crossbow's president, Jay Bower. "We're very pleased to be working with their team on this new initiative."
About The Motley Fool
A worldwide investment and financial advisory services company, The Motley Fool has helped millions of people grow their wealth and achieve financial independence across a wide variety of online and offline media channels including: its award-winning website at www.fool.com; eight best-selling Simon & Schuster and self-published books; a nationally syndicated weekly newspaper column carried by more than 200 publications; a nationally syndicated PBS television special; and the company’s award-winning UK subsidiary, Fool UK (www.fool.co.uk).
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