Crossbow Group Introduces "All-in-One",
Fixed Price
Prospecting and Upgrade Campaigns
Westport, CT - February, 2008 - Crossbow Group has announced a new service offering targeted at technology companies seeking to quickly and efficiently launch or upgrade a new product or service. Called "Archer" campaigns, these full service, multi-channel campaigns significantly ease technology companies' administrative burden and marketing cost while increasing speed-to-market.
Developed based on market surveys and client feedback Archer campaigns are the fastest, most efficient, most measurable way for resource-constrained technology companies to get new products and versions in front of prospects and customers.
| Archer "A" |
Archer "B" |
Archer "C" |
| 3-5 page strategic and creative brief |
3-5 page strategic and creative brief |
3-5 page strategic and creative brief |
| 3-5 design concepts to choose from |
2-3 design concepts to choose from |
1-2 design concepts to choose from |
| Direct mail piece: multiple components; 30,000 pieces* |
Direct mail piece: multiple components; 25,000 pieces* |
Direct mail piece: multiple components; 20,000 pieces* |
| HTML and text email with a customized landing page |
HTML and text email with a customized landing page |
HTML and text email with a customized landing page |
| Full page print ad |
Full page print ad |
Pay-per-click campaign with Google (10-25 keyword/phrase)** |
| Pay-per-click campaign with Google (50-100 keyword/phrase)** |
Pay-per-click campaign with Google (25-50 keyword/phrase)** |
| Search engine optimized press release distributed through PRWeb.com |
*Includes all creative, media, production, postage and distribution costs.
**After initial campaign set-up a 15% (of spend) fee will be assessed.
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“Now, instead of finding, hiring, managing and paying multiple firms technology companies can get everything they need from one source”, said Jay Bower, Crossbow president. “We’re the first firm we’re aware of to make provide this comprehensive an offering. And with experience with over 250 technology companies we’ve got the knowledge and resources technology companies need to deal with both lightning-fast changes in the marketplace and demanding investors”.
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