Newsweek Magazine Picks Crossbow Group
for New Subscriber Acquisition Test
Westport, CT - March 3, 2008 - Leading general interest magazine Newsweek has chosen Crossbow Group to develop a new acquisition package. The award-winning weekly is looking to build its already impressive circulation base.
"We're honored, excited and a little intimidated to be working with the Newsweek direct marketing team", said Jay Bower, Crossbow Group president. "Their editorial product and acquisition programs are top-notch so the bar is high, but we welcome the opportunity to put our significant publishing industry experience to work for them".
"We chose Crossbow Group because of their strong portfolio and extensive client list" said Stephanie Stern, Newsweek's director of publisher-sold subscriptions.
About Newsweek Magazine
Founded in 1933, Newsweek provides comprehensive coverage of national and international affairs, business, society, science and technology, and arts and entertainment. Headquartered in New York, Newsweek has 20 bureaus located in the U.S. and around the globe. In addition to its U.S. edition, Newsweek publishes three English-language editions overseas and is the only news magazine with eight weekly local-language editions—in Japanese, Korean, Spanish, Polish, Arabic Chinese, Russia and The Bulletin is published with Newsweek in Australia. Newsweek's worldwide circulation is more than 3.5 million and a total readership of more than 21 million. The magazine appears in more than 190 countries. Newsweek holds more National Magazine Awards, given by the American Society of Magazine Editors (ASME), than any other newsweekly. Newsweek is also on the World Wide Web at www.Newsweek.com.
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