Crossbow Group Launches West Coast Operations with
Appointment of Riggs Eckelberry, Tech Industry Veteran
Westport, CT – February 5, 2004 – Crossbow Group LLC today
announced the appointment of Riggs Eckelberry, technology marketing veteran,
as Managing Director, West Coast Operations. Based in Marina Del Rey, CA, Riggs
will be responsible for business development and client support for high tech
and financial services companies requiring results-oriented customer acquisition
and retention programs.
According to Crossbow Group President Jay Bower, "Riggs has the industry
knowledge and creative problem solving skills needed to provide tremendous value
to both current and prospective clients in our target industries. His strategic
vision and track record of success in driving results is a perfect fit for an
organization like ours that thrives on taking on the complex challenges our
clients face every day."
Prior to joining Crossbow Group, Riggs founded TechTransform, the technology
marketing and sales consultancy, which he continues to serve in an advisory
capacity. He also served as Managing Director for NetCatalyst, was Vice President
of Marketing for Trivida and managed marketing and direct response intitatives
for Micro House International and Panda Software. In the area of new product
launches, Riggs directed the introduction of CleanSweep 95 for Quarterdeck,
which evolved into a global brand for the firm.
Riggs’ enthusiasm for the venture is very high: "Crossbow Group is
such a cool outfit. They have an impressive client roster and specialize in
the quick execution and multi-channel mix that these interactive times demand."
For more information about the company, click
here or call 203-222-2244.
To contact Riggs in the Marina Del Ray, California office,
call 310-577-0800.
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