Innovative Clean Technology Leader Converted Organics
Selects Crossbow Group
Westport, CT - January 15, 2010 - Boston-MA based Converted Organics Inc. (NASDAQ: COIN), which manufactures and distributes organic fertilizer for consumer and commercial markets, has selected Crossbow Group to develop high impact advertising and marketing communications programs targeted to several of the firm’s target markets. Crossbow Group will be developing measurable, scalable programs for the retail lawn and garden, agriculture, professional lawn care and golf course markets. Programs will roll-out in the first quarter of 2010.
“The U.S. generates more than 25 million tons of solid food waste each year. Converted Organics uses advanced bio-scientific processes to convert this waste – which would otherwise end up producing greenhouse gases in landfills – into highly effective fertilizer that’s safer for kids, pets and the foods we eat. Theirs is an environmentally sustainable solution that’s also great business,” said Jay Bower, Crossbow Group President. “We look forward to working with Converted Organics’ management team to meet aggressive new customer acquisition goals for 2010.”
“We chose Crossbow Group because of their expertise in helping companies cost-effectively acquire new customers and drive sales,” said David Flannery, Vice President of Marketing, Converted Organics. “Crossbow Group is comprised of experienced marketers with a disciplined approach that will enable us to develop and implement integrated marketing programs aimed directly at fertilizer buyers in our target markets. Working with Crossbow to drive sales is one component of Converted Organics’ comprehensive sales and marketing strategy for 2010.”
About Converted Organics
Converted Organics (NASDAQ:COIN, www.convertedorganics.com) is dedicated to producing high-quality, all-natural, organic soil amendment and fertilizer products through food waste recycling. The Company uses its proprietary High Temperature Liquid Composting (HTLC) system, a proven, state-of-the-art microbial digestion technology, to process various biodegradable food wastes into dry pellet and liquid concentrate organic fertilizers that help grow healthier food and improve environmental quality. Converted Organics sells and distributes its environmentally-friendly fertilizer products in the retail, professional turf management, and agribusiness markets.
Converted Organics' flagship manufacturing facility is located in Woodbridge, New Jersey. A second manufacturing site is located in Gonzales, California. Converted Organics' products have been tested in numerous field trials for more than a dozen crops with the result that, on average, the net value of the farmer's crop increased 11-16 percent, depending on the particular crop and product application. This is due, in part, to the disease suppression characteristics of the product, which reduce or eliminate the need for other costly, often toxic, crop protection applications. In a number of lab and field trials, Converted Organics' liquid product has been shown to be ef-fective in mitigating powdery mildew, a leaf fungus that affects most plants and grasses and restricts the flow of water and nutrients to the plant. Increased use of nitrogen in commercial agriculture and turf grass applications, such as on golf courses, has reduced the soil's ability to absorb nitrogen and other nutrients. Using the products produced by Converted Organics helps restore the soil by replenishing these micronutrients. This reduces the amount of nitrogen required in a virtuous cycle that benefits from long-term use. As a result, use of the product reduces chemical run-off to streams, ponds and rivers, an objective with significant long-term benefits to the environment.
Converted Organics' products have a long shelf life compared to many other organic fertilizers. The Company's fertilizer products can be used on a standalone basis or in combination with more traditional fertilizers and crop protection products. Converted Organics expects to benefit from increased regulatory focus on organic waste processing and on environmentally-friendly growing practices. For more information about the company, go to www.convertedorganics.com or contact David Flannery, V.P. of Marketing, at (617) 624-0111 or dflannery@convertedorganics.com.
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