March 2004

Crossbow Group Announces 2 New West Coast Client Wins

Crossbow Group recently acquired two new technology clients, Citrix Online Division (formerly Expertcity) based in Santa Barbara, CA and IMSI, in Novato, California.

Citrix Online Division, the leading provider of Web-based remote access, collaboration and customer support technologies, has retained Crossbow Group to develop and implement a customer acquisition campaign for GoToMyPC. Citrix wants to significantly increase its presence across several markets and is relying on Crossbow Group to develop a direct response campaign that generates measurable increases in awareness, interest and action.

Founded in 1982, IMSI is a leading developer of software for both professional and home users. The company has established a tradition of providing the professional and home user with innovative technology and easy-to-use, high quality software products at affordable prices. Flagship products include TurboCAD® and Hijaak Pro®. IMSI has asked Crossbow Group to support its installed base and new customer acquisition efforts using online media and direct mail.

		Choosing Outside Marketing Resources: The Client’s Toughest Decision
		April 2008: Crossbow Group Named One of BtoB Magazine's Top Agencies for Third Year in a Row
		March 2008: America's Most Praised Reading Software Firm Selects Crossbow Group for Lead Generation Campaign
		March 2008: Newsweek Magazine Picks Crossbow Group for New Subscriber Acquisition Test
		February 2008: Crossbow Group Introduces "All-in-One", Fixed Price Prospecting and Upgrade Campaigns
		December 2007: Crossbow Group Lands Service Desk Management Solution Provider Numara Software
		November 2007: Private Equity Firm Crossbeam Capital Selects Crossbow Group for Branding and Web Development Effort
		September 2007: Crossbow Group Selected By The Motley Fool For Debut Catalog Campaign
		August 2007: Leading Online Security Solution Provider BitDefender® Taps Crossbow Group for Integrated Global Campaign
		June 2007: Crossbow Group's Bower Presented Intuit Case Study at the DM Days NY Conference on June 20
		January 2007: Industry Leader NewRiver Taps Crossbow Group for Lead Generation and Event Support Campaigns Effort
		November 2006: Database Management Innovator GridApp Systems Chooses Crossbow Group for Online Lead Generation Effort
		November 2006: Crossbow Group Develops Innovative Annual Report for Westport Public Library
		September 2006: AirportParkingReservations.com Selects Crossbow Group for Paid Search and Interactive Campaign Development and Management
		August 2006: 10 Tips for Running an Effective PPC Search Campaign
		July 2006: NetworkStreaming Selects Crossbow Group for Interactive Lead Generation Campaign
		April 2006: Crossbow Group Creative Beats 4-Year Old Control – "Top 10" creative is Tauck World Discovery's new mail control
		March 2006: Crossbow Group Named One of BtoB Magazine's Top Business-to-Business Agencies of 2006
		March 2006: 10 Ways to Increase Customer Loyalty (and Share of Wallet)
		February 2006: 10 Ways to Improve Your Conversion Rate
		January 2006: 10 Ways Marketing Can Lower Your Cost Per Lead
		November 2005: Learning Experts Raging Knowledge Select Crossbow Group to Propel Growth
		September 2005: Crossbow Group Upgrades Data-based Marketing Capabilities Through Alliance with Kintera
		July 2005: Crossbow Group Strengthens Search Engine Optimization Capabilities Through A Strategic Alliance with Expansion Plus
		March 2005: World's leading $100,000+ job website chooses Crossbow Group
		March 2005: Bocada® Selects Crossbow Group for Closed-loop Brand Development, Lead Generation and Conversion
		February 2005: BusinessWeek Extends Relationship with Crossbow Group
		January 2005: Leading Education Publisher Weekly Reader Selects Crossbow Group as Advertising Agency
		October 2004: BusinessWeek Taps Crossbow Group for Digital Acquisition Assignment
		September 2004: YellowPages.com Selects Crossbow Group for Installed Base and New Customer Acquisition Efforts
		September 2004: Netezza Chooses Crossbow Group
		August 2004: Stepping Stones Museum for Children Chooses Crossbow Group For Appeal Efforts
		July 2004: Tauck World Discovery Selects Crossbow Group as Agency of Record
		June 2004: Direct Marketing and Communications Agency Wins Technology Marketing Assignment from HumanConcepts
		May 2004: Switchboard.com Chooses Crossbow Group for New Customer Acquisition Assignment
		February 2004: Crossbow Group Launches West Coast Operations with Appointment of Riggs Eckelberry, Tech Industry Veteran