Innovative Juvenile Product Firm Sassy®
Selects
Crossbow Group for New Product Launches
Westport, CT - July 14, 2010 - Sassy, Inc., a subsidiary of Kid Brands Inc. that markets and distributes infant developmental toy, bath and feeding products, has chosen Crossbow Group to develop and implement new product introduction strategies that leverage direct response and social media. Crossbow will work with selected category managers to deliver efficient and scalable go-to-market plans. The business was awarded after a review process.
“The Sassy brand is known and loved by moms everywhere. We’ll work with Sassy’s marketing leaders to build on this positive equity,” said Jay Bower, Crossbow Group President. “We look forward to exploring unique ways to launch new products in an era when the customer has more influences and choices than ever before.”
“We chose Crossbow Group because of their unique direct response approach in the on-line space,” said Rick Schaub, president of Sassy. “Crossbow knows how to reach millennial Moms in the most relevant channels.”
About Sassy, Inc.
Founded in 1982, Sassy operates out of Kentwood, MI. Sassy enjoys distribution in all major trade channels, including mass market retailers, food chains, drug stores, catalogs, and independent baby and toy stores in the United States. In addition, Sassy products can be found in 29 countries worldwide. Sassy’s extensive product categories have grown to include developmental and attachable toys, infant and toddler bath and feeding products, grooming and hygiene products, teething products and room organization products. For more information about the company go to www.sassybaby.com, or contact customer service at (616) 243-0767.
About Kid Brands, Inc. (Sassy’s parent company)
Kid Brands, Inc. and its subsidiaries are leaders in the design, development and distribution of infant and juvenile branded products. Its design-led products are primarily distributed through mass market, baby super stores, specialty, food, drug, independent and e-commerce retailers worldwide. Prior to September 2009, the Company was known as Russ Berrie and Company, Inc..
The Company’s operating business is composed of four wholly-owned subsidiaries: Kids Line, LLC; LaJobi, Inc; Sassy, Inc.; and CoCaLo, Inc. Through these subsidiaries, the Company designs and markets branded infant and juvenile products in a number of complementary categories including, among others: infant bedding and related nursery accessories and decor (Kids Line® and CoCaLo®); nursery furniture and related products (LaJobi®); and developmental toys and feeding, bath and baby care items with features that address the various stages of an infant's early years (Sassy®). In addition to the Company’s branded products, the Company also markets certain categories of products pursuant to various licenses, including Carter’s®, Disney®, Graco® and Serta®. Additional information about the Company is available at www.kidbrandsinc.com.
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