July, 2011

FYI Direct Taps Crossbow Group
for Digital Acquisition Campaign for FreeScore.com

Westport, CT - July 14, 2011 - FYI Direct, Inc. has selected Crossbow Group to develop and implement online customer acquisition campaigns for FreeScore.com. FreeScore.com is the leading online consumer credit service, providing consumers with affordable, unlimited access to all three of their credit scores and complete credit profile. The initial assignment will be to create online display ads and landing pages.

"FreeScore.com is led by a team of savvy marketers who, in less than two years, have developed the leading online service in providing easy access to all three scores for   consumers," said Jay Bower, Crossbow Group President. "We are excited to meld our collective expertise to help drive FreeScore.com to the next level."

Jeff Paradise, Senior Vice President of FYI Direct added, "We are confident that the Crossbow Group will be an extension of our own marketing team.  Plus, they will provide an objective viewpoint as we launch campaigns.  Crossbow has a proven track record helping high-growth, highly competitive consumer products and services drive profitable results."

About FreeScore.com
Launched in 2009 with an award-winning advertising campaign, FreeScore.com has serviced more than one million members. Members have unlimited access to their credit scores from all three bureaus, a complete credit profile, and expert tips, articles, videos and other educational information about credit management. FreeScore.com is a product of FYI Direct. For more information, go to FreeScore.com or contact Rob Wyse at 212-920-1470 or rob.wyse@fyidirect.com.

Become a Fan of Free Score on Facebook
Follow Free Score on Twitter
Check us out on YouTube

		Choosing Outside Marketing Resources: The Client’s Toughest Decision
		October 2011: Clean Harbors, Leading Provider of Environmental, Energy and Industrial services Taps Crossbow Group
		March 2011: Crossbow Group Again Named a 2011 Top Agency by BtoB Magazine, fifth consecutive appearance
		January 2011: Westport Weston Family Y Selects Crossbow Group for Capital Campaign Planning and Communications
		October 2010: Innovative Healthcare Technology Service Provider Connance Selects Crossbow Group for Updated Digital Presence
		July 2010: Innovative Juvenile Product Firm Sassy® Selects Crossbow Group for New Product Launches
		April 2010: Crossbow Group Again Named a 2010 Top Agency by BtoB Magazine
		January 2010: Innovative Clean Technology Leader Converted Organics Selects Crossbow Group
		October 2009: Crossbow Celebrates 10th and 25th anniversaries
		August 2009: Bower offers insights in new article on converting web traffic: http://tinyurl.com/nwg5vw
		July 2009: Crossbow Group C.E.O. offers web site redesign tips in Entrepreneur Magazine article: http://tinyurl.com/l383gb
		May 2009: Crossbow Group Again Named One of BtoB Magazine's Top Agencies
		December 2008: TimeTrade Systems, Leader in Customer Self-service Appointment Scheduling, Taps Crossbow Group
		September 2008: Breakthrough campaign for Weekly Reader Featured in MarketingProfs.com Case Study
		August 2008: Threat Finance and Market Intelligence Pioneer Omnis Taps Crossbow Group for Online Brand Development
		July 2008: Global Leader in LeanSigma® Consulting and Training Selects Crossbow Group for Brand Development
		May 2008: Largest Wholesale Clearinghouse on the Web Chooses Crossbow Group for Online Conversion Effort
		April 2008: Crossbow Group Named One of BtoB Magazine's Top Agencies for Third Year in a Row
		March 2008: America's Most Praised Reading Software Firm Selects Crossbow Group for Lead Generation Campaign
		March 2008: Newsweek Magazine Picks Crossbow Group for New Subscriber Acquisition Test
		February 2008: Crossbow Group Introduces "All-in-One", Fixed Price Prospecting and Upgrade Campaigns
		December 2007: Crossbow Group Lands Service Desk Management Solution Provider Numara Software
		November 2007: Private Equity Firm Crossbeam Capital Selects Crossbow Group for Branding and Web Development Effort
		September 2007: Crossbow Group Selected By The Motley Fool For Debut Catalog Campaign
		August 2007: Leading Online Security Solution Provider BitDefender® Taps Crossbow Group for Integrated Global Campaign
		June 2007: Crossbow Group's Bower Presented Intuit Case Study at the DM Days NY Conference on June 20
		January 2007: Industry Leader NewRiver Taps Crossbow Group for Lead Generation and Event Support Campaigns Effort
		November 2006: Database Management Innovator GridApp Systems Chooses Crossbow Group for Online Lead Generation Effort
		November 2006: Crossbow Group Develops Innovative Annual Report for Westport Public Library
		September 2006: AirportParkingReservations.com Selects Crossbow Group for Paid Search and Interactive Campaign Development and Management
		August 2006: 10 Tips for Running an Effective PPC Search Campaign
		July 2006: NetworkStreaming Selects Crossbow Group for Interactive Lead Generation Campaign
		April 2006: Crossbow Group Creative Beats 4-Year Old Control – "Top 10" creative is Tauck World Discovery's new mail control
		March 2006: Crossbow Group Named One of BtoB Magazine's Top Business-to-Business Agencies of 2006
		March 2006: 10 Ways to Increase Customer Loyalty (and Share of Wallet)
		February 2006: 10 Ways to Improve Your Conversion Rate
		January 2006: 10 Ways Marketing Can Lower Your Cost Per Lead
		November 2005: Learning Experts Raging Knowledge Select Crossbow Group to Propel Growth
		September 2005: Crossbow Group Upgrades Data-based Marketing Capabilities Through Alliance with Kintera
		July 2005: Crossbow Group Strengthens Search Engine Optimization Capabilities Through A Strategic Alliance with Expansion Plus
		March 2005: World's leading $100,000+ job website chooses Crossbow Group
		March 2005: Bocada® Selects Crossbow Group for Closed-loop Brand Development, Lead Generation and Conversion
		February 2005: BusinessWeek Extends Relationship with Crossbow Group
		January 2005: Leading Education Publisher Weekly Reader Selects Crossbow Group as Advertising Agency
		October 2004: BusinessWeek Taps Crossbow Group for Digital Acquisition Assignment
		September 2004: YellowPages.com Selects Crossbow Group for Installed Base and New Customer Acquisition Efforts
		September 2004: Netezza Chooses Crossbow Group
		August 2004: Stepping Stones Museum for Children Chooses Crossbow Group For Appeal Efforts
		July 2004: Tauck World Discovery Selects Crossbow Group as Agency of Record
		June 2004: Direct Marketing and Communications Agency Wins Technology Marketing Assignment from HumanConcepts
		May 2004: Switchboard.com Chooses Crossbow Group for New Customer Acquisition Assignment
		March 2004: Crossbow Group Announces 2 New West Coast Client Wins: Citrix Online and IMSI
		February 2004: Crossbow Group Launches West Coast Operations with Appointment of Riggs Eckelberry, Tech Industry Veteran