June 2004

Direct Marketing and Communications Agency Wins
Technology Marketing Assignment from HumanConcepts

Westport, CT – Crossbow Group LLC today announced that it has been selected by Human Concepts to develop and implement a direct response campaign targeted against their existing base of corporate customers. The company wants to convert users of their OrgPlus organizational management software to a new version 5 that provides enhanced functionality and features.

Jay Bower, President of Crossbow Group, is working with his team to develop a highly successful promotion that they anticipate will meet or exceed expectations. "Human Concepts has a great product used by the vast majority of Fortune 500 Companies. We are convinced that we will be able to upgrade a large number of OrgPlus users based on past success we’ve had in the industry."

About Human Concepts
HumanConcepts provides industry-leading solutions for managing organizational change and supporting critical business decisions. OrgPlus integrates with most HR information systems to automatically generate charts from existing data, and with Microsoft Office software for budgeting and presentation purposes.

OrgPlus has become an essential management tool for millions of professionals worldwide, in organizations of every type. Over 400 of the Fortune 500 have se-lected OrgPlus, and OrgPlus technology is included in versions of Microsoft Office. Based on knowledge shared by thousands of these OrgPlus users, HumanConcepts has defined methodologies for org charting best practices that are being embraced everyday by companies worldwide.

HumanConcepts is privately owned and based in Sausalito, California, with branch offices in the United Kingdom and Germany. The company distributes its products worldwide, and maintains partner relationships in 10 different countries. Its products are available in English, French, German, Spanish and Chinese languages.

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