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Crossbow Group comprises a talented group of direct marketing and e-commerce
professionals experienced in the sophisticated process of targeting, reaching
and converting prospects into long-term customers. In addition, we've formed
a number of key strategic and technology partnerships that allow us to deliver
superior work affordably.
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Founder: Bill
Mirbach |
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Our founder is H. William Mirbach. In 1984, Bill founded the company that went
on to bear his name for 16 years. Using innovative direct marketing techniques
(some of which he pioneered), he built Mirbach into an elite agency specializing
in high-tech direct marketing. Then, as President and CEO of Netledger.com,
he worked with Larry Ellison of Oracle, the company's Chairman, to apply his
considerable knowledge of direct marketing and the web to the burgeoning application
service provider (ASP) marketplace. Bill is a former Procter and Gamble Brand
Manager and a graduate of Harvard Business School.
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President and CEO:
Jay Bower |
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Jay has broad strategic and implementation experience in relationship/continuity
marketing and e-commerce. He's led strategic and tactical engagements with over
250 companies ranging from Fortune 500 multinationals to start-ups. Before his
return to the company, he served as Vice President and co-founder of the e-business
consultancy Prescients, where he helped craft online strategies for PriceWaterhouse
Coopers, Gartner Group, Media Metrix and Cendant (Century 21). Previously at Blau Marketing Technologies (EuroRSC6 4D), Jay helped
IBM's PC Company develop web-based relationships with its largest corporate
clients. At Bantam Doubleday Dell and Newbridge Communications, he directed
continuity and customer relationship marketing programs. He has been quoted in USA Today, Fortune, and BusinessWeek. Jay is a published
author, having co-written The Official Guide to One-Write Plus (Amazon sales
rank 2,362,943!) He has a B.A. in Philosophy from Colgate University, an M.B.A.
from The Stern School of Business, NYU, and completed the e-B2B
Program at Harvard Business School.
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COO : Mary
Plamieniak |
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No idea, regardless of its potential, is any better than its
execution. Knowing this has guided Mary during the last six years in her role
as Mirbach's Production Director. She brings a wealth of experience and know-how
to her role as Chief Operating Officer. Mary has saved our clients hundreds of
thousands of dollars and ensured them that the quality of our work meets our rigorous
standards and those of our clients. Previously, in production and account management
roles for GDI/The River Group, FPS Marketing Group and Promotion Development Corporation,
Mary worked to realize the business objectives of clients including Citicorp,
TransWorld Airlines and SNET. She is a graduate of Sacred Heart University. |
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