Metlife
Position the client as the #1 mature market insurance brand, an empathetic authority on aging. Market to ALL stakeholders.
Branding and Creative Development / Demand
Generation and Customer Relations
Management / Digital Marketing
CAMPAIGN
Focusing on multi-generational decision-making
We were asked to develop an extensive branded suite of digital and print communications. The result was the Net promoter score improved almost 10 points; share up 7%.