Shoretel
Nurture vertical market prospects toward engagement with channel partners.
Telecommunications / Creative Development / Demand Generation and Customer Relations Management / Digital Marketing
CAMPAIGN
Reach new markets by empowering partners
We developed integrated campaigns (including modular templates for email, mail and banners) to accommodate five key vertical banners. Participating resellers could upload, customize and personalize the campaigns which were then deployed and monitored through a centralized, dashboarded system.
RESULTS
Campaigns were widely adopted by reseller partners. As importantly for the mothership brand, branded communications adhered 100% to guidelines.